Press Releases

December 1, 2015

Joy Yoo
Asian & Pacific Islander American Scholarship Fund

First of Its Kind Asian American & Pacific Islander (APIA) PSA Will Air Nationally in December

#NotTheSame Campaign Highlights Stories of Homelessness, Poverty and Struggles within the APIA Community

WASHINGTON, D.C. (December 1, 2015) - With the support of Comcast/NBCUniversal, the Asian & Pacific Islander American Scholarship Fund (APIASF) is launching #NotTheSame on December 1, 2015, with the first-of-its-kind APIA Public Service Announcement (PSA) valued at $1 million in air time. #NotTheSame is about creating awareness and challenging stereotypes to shed light on the real journeys and narratives of Asian and Pacific Islander Americans. This campaign is inspired by the unheard stories of homelessness, poverty, refugee struggles, bullying and prejudice.

The mission of #NotTheSame is to raise awareness and to break the stereotype that assumes all young Asian and Pacific Islander Americans are successful and have unlimited access to college and opportunities. Asian and Pacific Islander Americans (APIA) are often seen and labeled as "the same" - speaking the same language, sharing the same culture, and having access to the same opportunities. This could not be farther from the truth.

"#NotTheSame is truly dedicated to the thousands of Asian and Pacific Islander Americans who have struggled through tremendous obstacles and persevered to become first generation college graduates, community leaders and more. We, as a nation, could not be having this conversation at a better time," states Neil Horikoshi, APIASF President & Executive Director. "As the fastest growing racial group in the United States, APIAs are misunderstood and we believe that the #NotTheSame campaign will highlight and celebrate the real stories of thousands of Asian and Pacific Islander Americans."

Campaign partners include: ACT, Advancing Justice | AAJC, American Samoa Community College, Asian Pacific American Institute for Congressional Studies (APAICS), APIA Vote, Asian American Psychological Association, Center for Lao Studies, Coastline Community College, College Board, College of Micronesia, Empowering Pacific Islander Communities (EPIC), Guam Community College, Hispanic Scholarship Fund, Institute for Higher Education Policy (IHEP), Jubilee Project, Lambda Phi Epsilon Fraternity, Leadership Education for Asian Pacifics, Inc. (LEAP), National Commission on Asian and Pacific Islander American Research in Education (CARE), National Council of Asian Pacific Americans (NCAPA), OCA-Asian Pacific American Advocates, Orange County Asian and Pacific Islander Community Alliance (OCAPICA), Pacific Islands University, Richland College, Sikh American Legal Defense and Education Fund (SALDEF), South Seattle College, Southeast Asia Resource Action Center (SEARAC), and Teach for America.

For information about the campaign, please visit or follow the conversation at #NotTheSame.


Based in Washington, D.C., the Asian & Pacific Islander American Scholarship Fund (APIASF) is the nation's largest non-profit organization devoted to providing college scholarships for Asian and Pacific Islander Americans (APIA). APIASF works to create opportunities for students to access, complete, and succeed after post-secondary education; thereby developing future leaders who will excel in their career, serve as role models in their communities, and will ultimately contribute to a more vibrant America. Since 2003, APIASF has distributed over $100 million in scholarships to APIA students. APIASF manages three scholarship programs: the APIASF General Scholarship, the APIASF Asian American and Native American Pacific Islander - Serving Institutions (AANAPISI) Scholarship, and the Gates Millennium Scholars/Asian Pacific Islander Americans funded by the Bill & Melinda Gates Foundation.

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